See previous blog. We had $12 or so as an ideal low but did not necessarily expect it to get their. Of course it did. Now we have a near perfect A-B-C. I saw a dog walking in the woods the other day with one of these cameras mounted on its back. 2 hours of film if you put a big enough memory card in it. These things should not cost $400. At $100 everybody will own one so their is potential. In our opinion this is a buy here (unless it goes lower).